Designed by Tinker Hatfield the Air Jordan III was truly revolutionary. It was the first Air Jordan to feature a visible air unit on the heel, the new Jumpman logo, an elephant print trim, and tumble leather for a luxury look. The III's are also famous for the humorus ads depicting Spike Lee as Mars Blackmon. The III's had poor sales when first retroed in 1994. However when they were re-retroed they sold out instantly. A pair of these online can go for sale for prices over 300 dollars. In 2007 the long awaited "Fire Red" III's will release in March of 2007.Michael Jordan has reportedly said the III's were and still are his favorite Air Jordans to date.In 2007, Jordan brand will collaborate with director Spike Lee to release a limited pair of III's in a special colorway to resemble the Do The Right Thing movie poster.